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Geoffrey A. Moore is an author, speaker, and business advisor to high-tech enterprises and CIOs globally. He is also a venture partner at Mohr Davidow Ventures (MDV) where he counsels executive teams in the portfolio on business strategy and organizational development.
Escape Velocity is Moore’s sixth book for business leaders in the high-tech sector. His first book, Crossing the Chasm, which addresses the challenges of gaining initial adoption for disruptive innovations, continues to be a best seller and required reading in business schools and entrepreneurship curricula. Two subsequent books addressed the challenges faced by management when competing in hyper-growth markets (Inside the Tornado) and those faced by investors when managing a high-tech stock portfolio (The Gorilla Game). In the past decade he has written two additional books prior to Escape Velocity, both addressing the organizational challenges faced by established enterprises, in one case posed by the volatility of the technology sector overall (Living on the Fault Line), in the other by the need to reignite innovation in mature franchises (Dealing with Darwin). Escape Velocity rounds out these efforts in service to established enterprises by laying out a comprehensive program for engaging with next-generation trends while maintaining their core franchises.
Moore is an active public speaker who gives between 50 and 80 speeches per year, split roughly evenly between industry events and company-specific meetings. His speaking practice is global, addressing a spectrum of topics of interest to the high-tech sector, including high-tech market dynamics, business strategies, innovation, organizational development, and industry futures.
Moore is an advisor to many of the leading companies in the high-tech sector, including Adobe, Agilent, BMC, Cisco, Cognizant, Compuware, HP, Intuit, McAfee, Qualcomm, SAP, and Yahoo! He is also chairman emeritus of The Chasm Group, The Chasm Institute, and TCG Advisors, an advisor to the Technology Pioneers program of the World Economic Forum, and a member of the board of directors of Akamai.
Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He has a bachelor’s degree from Stanford and a doctorate from the University of Washington, both in literature. He and his wife Marie have three children, Margaret, Michael, and Anna, and live in Silicon Valley. |
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